"You Will Lover Your New Home Or I'll Buy It Back"
SPECIAL REPORT: EXCLUSIVE Buyer Protection Plan Buy Any One of Our Listings and if YOU Are Not Satisfied in 18 Months WE’LL BUY IT BACK! Buying a home is a huge decision - one you literally have to live with! The trouble is, depending on market conditions, sometimes you’ll find yourself buying a home even if the fit isn’t perfect. There are several possible reasons why this might occur: the commute is too long, you can’t control your neighbors, or simply that the house isn’t what you thought it would be. When you buy a home through our Team, we strive to find you the perfect home — one you’ll be happy with for years to come. You see, we have many unique systems especially for our buyers which allow us to quickly zero in on exactly what you’re looking for and help you beat out other buyers to the best new listings. We give you a commitment in writing that if your home doesn’t sell within the timeframe promised, we’ll put our money where our mouth is. If your home sits on the market for longer than the promised timeframe we agreed on, we will continue to market your home aggressively but pay you a previously agreed cash amount, out of our own pocket, upon its sale. We go the extra mile for our buyers... even AFTER you’ve purchased your home! But if it doesn’t work out, your satisfaction is still guaranteed. We set ourselves apart from other agents by offering our buyers our unique and unparalleled Buyer Protection Plan. If, for whatever reason, you become dissatisfied with the home you purchased within 18 months, we’ll buy it back from you and help you find another home that’s a better fit. You see, the typical real estate agent disappears after closing. In fact, a recent poll from NAR (The National Association of Realtors) indicated that many home sellers and home buyers do not use the same agent when they buy or sell a home the next time. You have to ask yourself why that is. We want you to be a client for life We want you to be so happy with the service we provide you that you’ll want to be a customer of ours for life. To ensure your satisfaction, we stand behind YOUR decision to buy by offering you our exclusive Buyer Protection Plan. We offer it (in writing) to help maintain, and protect, your investment. We want you to know how committed we are to helping our clients find their dream home. Here’s how it works: When you buy a home through our Team: If, for whatever reason, you become dissatisfied with your home purchase within 18 months, we guarantee to sell your present home before you take possession of the next home we’ve found you, or we will buy it ourselves for an upfront guaranteed price which we’ll give you in writing. If you receive an offer that is higher than the guaranteed price from an outside buyer, you get the higher offer, not us. This means that when you buy through our Team, you can do so knowing there’s a safety net under you. If you’re not happy with your home purchase within 18 months, we’ll buy it back!
9 Common Buyer Traps
9 Buyer Traps and How to Avoid Them Buyer Beware No matter which way you look at it buying a home is a major investment But for many homebuyers, it can be an even more expensive process than it needs to be because many fall prey to at least a few of the many common and costly mistakes which trap them into either: paying too much for the home they want, or losing their dream home to another buyer or, (worse) buying the wrong home for their needs. A systemized approach to the homebuying process can help you steer clear of these common traps, allowing you to not only cut costs, but also secure the home that’s best for you. This important report discusses the 9 most common and costly of these homebuyer traps, how to identify them, and what you can do to avoid them. Find out if your agent offers a Buyer Profile System or “House-hunting Service,” which takes the guesswork out of finding just the right home that matches your needs. This type of program will crossmatch your criteria with ALL available homes on the market and supply you with printed information on an on-going basis. A program like this can help you to affordably, move into the home of your dreams. 9 Buyer Traps 1. Bidding Blind What price should you offer when you bid on a home? Is the seller’s asking price too high, or does it represent a great deal. If you fail to research the market in order to understand what comparable homes are selling for, making your offer would be like bidding blind. Without this knowledge of market value, you could easily bid too much, or fail to make a competitive offer at all on an excellent value. 2. Buying the Wrong Home What are you looking for in a home? A simple enough question, but the answer can be quite complex. More than one buyer has been swept up in the emotion and excitement of the buying process only to find themselves the owner of a home that is either too big or too small. Maybe they’re stuck with a longer than desired commute to work, or a dozen more fix-ups than they really want to deal with now that the excitement has died down. Take the time upfront to clearly define your wants and needs. Put it in writing and then use it as a yard stick with which to measure every home you look at. 3. Unclear Title Make sure very early on in the negotiation that you will own your new home free and clear by having a title search completed. The last thing you want to discover when you’re in the back stretch of a transaction is that there are encumbrances on the property such as tax liens, undisclosed owners, easements, leases or the like. 4. Inaccurate Survey As part of your offer to purchase, make sure you request an updated property survey which clearly marks your boundaries. If the survey is not current, you may find that there are structural changes that are not shown (e.g. additions to the house, a new swimming pool, a neighbor’s new fence which is extending a boundary line, etc.). Be very clear on these issues. 5. Undisclosed Fix-ups Don’t expect every seller to own up to every physical detail that will need to be attended to. Both you and the seller are out to maximize your investment. Ensure that you conduct a thorough inspection of the home early in the process. Consider hiring an independent inspector to objectively view the home inside and out, and make the final contract contingent upon this inspector’s report. This inspector should be able to give you a report of any item that needs to be fixed with associated, approximate cost. 6. Not Getting Mortgage Preapproval Preapproval is fast, easy and free. When you have a preapproved mortgage, you can shop for your home with a greater sense of freedom and security, knowing that the money will be there when you find the home of your dreams. 7. Contract Misses If a seller fails to comply to the letter of the contract by neglecting to attend to some repair issues, or changing the spirit of the agreement in some way, this could delay the final closing and settlement. Agree ahead of time on a dollar amount for an escrow fund to cover items that the seller fails to follow through on. Prepare a list of agreed issues, walk through them, and check them off one by one. 8. Hidden Costs Make sure you identify and uncover all costs - large and small - far enough ahead of time. When a transaction closes, you will sometimes find fees for this or that sneaking through after the “sub”- total - fees such as loan disbursement charges, underwriting fees etc. Understand these in advance by having your lender project total charges for you in writing. 9. Rushing the Closing Take your time during this critical part of the process, and insist on seeing all paperwork the day before you sign. Make sure this documentation perfectly reflects your understanding of the transaction, and that nothing has been added or subtracted. Is the interest rate right? Is everything covered? If you rush this process on the day of closing, you may run into a last minute snag that you can’t fix without compromising the terms of the deal, the financing, or even the sale itself.
Save Thousands
HOMEBUYERS: How To Save Thousands of Dollars When You Buy How Sellers Set Their Asking Price For you to understand how much to offer for a home you ’re interested in, it ’s important for you to know how sellers price their homes. Here are 4 common strategies you’ll start to recognize when you begin to view homes: 1. Clearly Overpriced: Every seller wants to realize the most amount of money they can for their home, and real estate agents know this. If more than one agent is competing for the listing, an easy way to win the battle is to quote the seller an overinflated price. This is done far too often, with many homes that are priced 10- 20% over their true market value. Unfortunately, this is not in the seller’s best interest, because in most cases the market won’t be fooled. As a result, the home could languish on the market for months, leaving the seller with a couple of important drawbacks: The home is likely to be labeled as a “troubled” house by other agents, leading to a lower than fair market price when an offer is finally made. The seller has been greatly inconvenienced with having to constantly have their home in “showing” condition... for nothing. 2. Somewhat Overpriced: About 3/4 of the homes on the market are 5-10% overpriced. These homes will also sit on the market longer than they should. There is usually one of two factors at play here: Either the seller believes in their heart of hearts that their home is really worth this much despite what the market has indicated (after all, there’s a lot of emotion caught up in this issue), OR They’ve left some room for negotiating. Either way, this strategy will cost the seller both in terms of time on the market and ultimate price received. 3. Priced Correctly at Market Value Some sellers understand that real estate is part of the capitalistic system of supply and demand and will carefully and realistically price their homes based on a thorough analysis of other homes on the market. These competitively priced homes usually sell within a reasonable time-frame and very close to the asking price. 4. Priced Below the Fair Market Value Some sellers are motivated by a quick sale. These homes attract multiple offers and sell fast - usually in a few days - at, or above, the asking price. How to Save Thousands of Dollars When You Buy a Home If you’re like most homebuyers, you have two primary considerations in mind when you start looking for a home. First, you want to find a home that perfectly meets your needs and desires, and secondly, you want to purchase this home for the lowest possible price. When you analyze those successful homebuyers who have been able to purchase the home they want for thousands of dollars below a seller’s asking price, some common denominators emerge. Although your agents negotiating skills are important, there are three additional key factors that must come into play long before you ever submit an offer. These Steps Will Help You Save Thousands When You Buy a Home 1. Make sure you know what you want... As simple as this sounds, many homebuyers don’t have a firm idea in their heads before they go out searching for a home. In fact, when you go shopping for a place to live, there are actually two homes competing for your attention: the one that meets your needs, and the one that fulfills your desires. Obviously, your goal is to find one home that does both. But in the real world, this situation doesn’t always occur. When you’re looking at homes, you’ll find that you fall in love with one or another home for entirely different reasons: Is it better to buy the 4-bedroom home with room for your family to grow, or the one with the big eat-in kitchen that romances you with thoughts of big weekend family brunches? What’s more important: a big backyard, or proximity to your child’s school? Far too often people buy a home for the wrong reasons, and then regret their decision when the home doesn’t meet their needs. 2. Don’t shop with stars in your eyes: Satisfy your needs first. If you’re lucky, you’ll find a home that does this and also fulfills your desires. The important thing is to understand the difference before you get caught up in the excitement of looking. 3. Find out if your agent offers a “Buyer Profile System” or “Househunting Service,” which takes the guesswork out of finding just the right home that matches your needs This type of program will cross-match your criteria with ALL available homes on the market and supply you with information on new listings that match your criteria on an ongoing basis. To help you develop your homebuying strategy, use this form: What do I absolutely NEED in my next home: _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ What would I absolutely LOVE in my next home: _______________________________ _______________________________ _______________________________ _______________________________ _______________________________
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